Founded by restaurant owners who understand the value of service.

A seasoned restaurateur and Chairman of the Texas Restaurant Association, Ellis began turning around historic restaurant brands in college and quickly learned that lasting success starts with the people doing the work. He built Axial to give every restaurant team that same advantage: clear visibility into the business, a real stake in its purpose, and a workplace worth staying in.

An innovative tech leader who studied computer science at UT, Andrew oversees strategic initiatives and the architecture and usability of the Axial platform.

Raechel found her passion serving guests at 19 and has spent 13 years building hospitality tech startups, believing hospitality belongs at the core of every business.

Mary has spent more than 20 years in hospitality tech, most of it building startups. She is passionate about frontline workers and the operations that keep hospitality running. From the largest enterprise brands to small business owners, Mary believes relationships are the key to business and works to build lasting ones with every Axial partner.

Sarah has spent her entire life in the restaurant industry, and her passion for the frontline workers who keep it running shapes everything she does. For nearly two decades, she has led marketing for restaurant tech companies including Black Box Intelligence and Harri.

A former enterprise multi-unit operator, Stu brings decades of experience across restaurant operations, analytics, and technology, helping leading brands turn complex operational challenges and data into practical solutions, better decisions, and measurable results.

Paola is a Customer Success Manager with experience supporting restaurant technology and helping customers navigate operational and technical challenges. She works closely with customers to troubleshoot issues, provide solutions, and ensure they have a smooth experience with the platform.

Raised in the restaurant industry, Melissa is a lifelong veteran of building and scaling best-in-class restaurant technology, including 20 years leading business development at Black Box Intelligence. She serves as Chair of the Texas Restaurant Foundation and sits on the board of Cafe Momentum.