About Us
Founded by restaurant owners that understand the value of service
Our Story
Axial Shift was founded by restaurant owners that understand the value of service, feedback, and data to achieve sales goals and empower team members. Our goal is to innovate the industry by rapidly growing front line teams, keeping leaders in the action with experience-focused, frictionless apps that support and align all roles in the business.
Why we do what we do
Axial Shift understands firsthand the critical purpose of the unit level workforce and more importantly the challenges those teams face every day.
Managers struggle to connect their activity on the floor with the reports they run in the back office. Too much time is spent doing repetitive admin work rather than spending critical time coaching and developing staff and service.
Axial Shift set out to develop a platform that was not the traditional restaurant software that could take months to deploy and hours a day to administer, costing valuable time to restaurant owners, managers, operators, and training teams.
What makes us different?
We’ve been in your shoes – Axial Shift was built by restaurant owners to keep leaders on the floor, streamline operations, and empower teams with real-time data.
Support that lives up to hospitality standards
When we need support, we want competent quick attention, so that’s what we provide.
We only have humans, and they respond quick. We resolve issues completely and quickly. Our support team.
We listen, and prioritize our customers feedback. We don’t have many issues come up, but when they do we follow through and follow up.
We treat your data like its your data
Your data belongs to you, it’s our role to help you make the most of it.
We will never keep your data from you. We make it all available to you through apps, exports and API’s. Connect our apps, your private apps, or third-party apps to your account, or export data out for analysis. With unrestricted access, you can evolve your business processes as it grows, however you need to.
Quantitative Tools for Qualitative Impact
Axial provides the quality data your leadership team needs to uncover trends and patterns that drive smarter decision-making.
By combining quantitative metrics with insights into behavioral patterns, our platform gives managers a deeper understanding of performance across every level. These actionable insights allow leaders to focus on what matters most—coaching their teams, improving the guest experience, and staying ahead of challenges.
Our Team
Careers
We are always interested in talking to passionate people!
If you’d like to join our mission-driven organization, please send your resume for future consideration.
What Customers Say About Axial
"Axial has been a strong partner for us. The core product has been gold, and since we brought it into Loro, we’ve seen real momentum with contests and better engagement around the data. It’s user friendly, it works, and it’s had a meaningful impact on our teams."
Eric Berman
VP of Ops at Hai/Loro
"Axial just makes the day run smoother. Live data keeps us on track, the sales trends in small chunks keep us ready for rushes, and the reporting helps us quickly analyze server and bartender performance."
Dasha Dial
General Manager
"In 15 months we have increased our average tip to more than 21%. We don't have anyone earning less than 20%, and it shows in our return guest traffic."
Ellis Winstanley
President
"Axial Shift’s challenges have created phenomenal employee engagement and continued incremental sales, while also keeping KPIs front and center for our teams."
Seth Miller
Vice President - COO
"With Axial Shift, we're not only improving the quality of information we give to our Operations teams, we are reimagining ways to drive new value!"
Brian Pearson
CTO
"It's scary how much better running my restaurants is with Axial! Really glad we are using y'all, it’s really a lot easier than it used to be."
Jordan Woolf
Multi-Unit QSR Operator
"Axial Shift has given us a smart, seamless way to measure server performance beyond just tips—it tracks what really matters to us. And now, our servers can easily see how they stack up against their peers in the areas we care about most."
Colin Healy
CFO
"Axial has been a game-changer for my restaurants, we are all looking at the same information and my managers are able to focus on the fundamentals of driving sales and controlling labor and purchases."
Lloyd Sugarman
C0-Founder
Latest Blogs
Winning with Contests: The 5 KPIs That Drive Restaurant Performance
Walk into any restaurant running a sales contest and you can feel the energy. Servers are pushing a new appetizer, bartenders are competing on cocktail sales, and managers are watching…
Smarter Operations, Stronger Teams: Why Restaurants Choose Axial Shift
Running a restaurant today means living in constant motion. Managers juggle schedules, track labor budgets, motivate staff, handle guest concerns, and somehow still try to grow sales. Regional directors spend…
Hospitality Burnout: How Operators Can Protect Their Teams and Their Guest Experience
The Hidden Cost of Hospitality Burnout The service industry has always been demanding - but in 2025, the strain is showing like never before. Staff exhaustion, constant turnover, lack of…
Schedule a Demo with one of our Product Specialists
Learn how Axial helps access service-focused data to help you win every shift without wasting time in the back office.
See how we help you drive the bottomline with frontline accountability using transparent data on role-based dashboards.
Explore the opportunity of using your data to create consistency across all units – on autopilot.
