Our Story
ax·i·al shift
/ˈaksēəl/ /SHift/
Modified noun
An axial shift is an intentional change in focus to serve the needs of frontline managers and staff. The Axial Shift platform provides teams with a purpose-driven work experience by delivering transparency into their performance and potential sales opportunities, as well as tools to control their outcomes and improve their own and their store’s performance.
Our Story
Axial Shift was founded by Ellis Winstanley, a long-time restaurateur, who understood firsthand the critical purpose of the unit level workforce and more importantly the challenges those teams face every day.
Ellis watched as managers struggled to connect their activity on the floor with the reports they ran in the back office. Knowing that too much of his own management time was spent doing repetitive admin work, that his management teams lacked clarity on their contributions, and that team development opportunities were getting left on the floor, Ellis knew the status quo had to change and that he had to create a platform to help his team.

Our Story Continued...
What started as an idea to build a proprietary tool to help his restaurant staff has now grown to Axial Shift. Ellis knew the challenges his team faced weren't unique to his business, and these industry-wide problems quickly became opportunities to strengthen the relationship between team members and leaders across hospitality.
Axial Shift is the first platform to prioritize the continual development of frontline teams by bridging the gap between real-time staff performance, sales, and employee experience.
Now, team leaders and team members can easily see the impact they’re making and how to improve their own outcomes, allowing managers to become coaches to their teams and lead their restaurants with clarity and purpose.





Our Mission and Values
Prioritize people to deliver a purpose-driven experience.

Transparency
We are open, honest, authentic people working to deliver technology that creates data transparency.
Experience
We have walked a mile in our customers’ shoes so we know their pain points. We’re creating solutions to improve and elevate their work experience, and those of their guests.
Purpose
We live and work with purpose and passion for what we do. It’s part of who we are and drives us everyday.
Our Team
Careers
We’re growing, and we love where we work! If you’d like to join our mission-driven organization, check out our open positions! If your dream job isn’t listed below, please send your resume to hr@axialshift.com for future consideration.
See the impact of hard work instead of feeling it
Whether your goals are to offset food and labor costs or develop and retain staff, we provide you with the data needed to achieve exactly that.
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